Gmail says, “Hmm…this must be junk.”Īdditionally, you risk irritating the very people to whom you’re marketing. This happens a lot when people who don’t want to hear from you send your emails to their own spam folders. Several things can prevent you from doing this.įor instance, if email clients like Gmail think you’re sending spam, they’ll automatically junk your emails. Your goal is to get your emails into the hands of your target audience. If you don’t clean your email list regularly, it becomes bloated - and sometimes toxic. What Are the Risks of Not Cleaning Your Email List? I prefer the latter because it’s much faster and neater, but more on that later. You can either clean your email database manually or automatically. I recommend doing this immediately, but if you’ve procrastinated, it’s time to get rid of those emails. It’s also the chance to remove anyone who has actively unsubscribed from your list. You might scrub your email list of anyone who hasn’t engaged with one of your emails in 90 days, for instance. GET MY TEMPLATES What Does it Mean to Clean or Scrub an Email List?Įmail list cleaning involves removing inactive and inaccurate data from your email database. You’ll start collecting email addresses like crazy. You could use a discount, as I’ve advertised here, or something else, such as a checklist or cheatsheet. People can sign up for your email list in exchange for your lead magnet. You start with a lead generation tool like Hello Bar.Ĭreate a top bar to invite people to sign up for your email list. It’s easy to learn how to build an email list from scratch. Learn as much as you can about how to build an email list so you have leads to work with. What do these facts tell you? Email marketing is a numbers game.īefore email list cleaning even comes into the conversation, you need a healthy email list. For one thing, the average open rate is just under 25 percent, and fewer than 5 percent click through on the offer in a marketing email. ![]() How to Build an Email List from ScratchĮmail marketing statistics reveal a few interesting truths about how this process works. Is it just me, or does your email list look a little bit dirty? Email list cleaning scares a lot of marketers because it involves - gasp! - potentially removing email addresses from that list, but I’m going to talk you through this.
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